Introduction to Muong Lay

1. Geographical location and administrative boundaries

Muong Lay Town, Dien Bien Province, is located in the North of Vietnam, an important intersection between the Northwestern mountainous provinces. With an area of ​​about 112.67 km² and a population of 11,618 people in 2022, the population density is 103 people/km². Muong Lay is the town with the lowest population and also the town with the fewest wards and communes in Vietnam today. Muong Lay Town has 3 administrative units at the commune level, including 2 wards: Na Lay, Song Da and Lay Nua commune.

Muong Lay has a strategic location along National Highway 6 and the Da River, creating favorable conditions for economic development, trade and tourism.

2. Specialties and tourism development potential

Specialties:

Muong Lay is famous for many specialties such as Da River fish, sticky rice, buffalo jerky and typical dishes of the Thai and Mong people. In addition, bamboo and rattan weaving is also a unique traditional cultural feature of the locality. In particular, banh chi chop and banh khau xen are two traditional cakes with strong national flavors, often appearing during festivals and becoming meaningful gifts.

Muong Lay has great potential for tourism development with diverse forms:

Historical - cultural tourism: The town has many important relics such as ancient Thai ethnic villages, closely associated with the history and religious life of local people.

Ecotourism: Son La hydroelectric lake, Da river, along with majestic mountain landscapes create favorable conditions for the development of ecotourism, boating, camping and resorts.

Community tourism: Visitors can experience indigenous culture in Thai villages, enjoy traditional cuisine and participate in unique festivals such as the Swallow-tailed Boat Racing Festival

3. Application of technology in tourism development
With these potentials, the application of technology and digital transformation in tourism is an important factor helping the district exploit and develop sustainable tourism.

In order to modernize the tourism industry, Muong Lay Town has deployed the smart tourism software Muong Lay Tour, developed with the sponsorship of IGB Group. This is a digital tool that helps tourists easily learn about and experience local tourism.

- Outstanding features of Muong Lay Tour:

+ Digital tourism map: Supports tourists in finding their way, locating attractions and planning their travel schedule. 

+ Digital tour guide: Provides information about tourist destinations, history, culture and local cuisine. 

+ Virtual reality (VR) & Augmented reality (AR): Brings a realistic sightseeing experience right on mobile devices.

+ Book online services: Support booking rooms, sightseeing tickets, tours and local services. 

+ Update events & festivals: Information on cultural activities, special local events.

Deploying smart tourism software not only helps promote the tourism image of Muong Lay Town but also supports the government in tourism management, data collection and service quality improvement, helping visitors easily access information, enhance experiences and promote local tourism.

You can experience the smart tourism application software Muong Lay Town - Muong Lay Tour through the website: https://muonglaytour.vn/ or download the mobile app on App Store and Google Play:

iOS: https://apps.apple.com/us/app/m%C6%B0%E1%BB%9Dng-lay-tour/id6742865643

Android: https://play.google.com/store/apps/details?id=com.muonglaytour&hl=vi